7 Essential SEO Strategies for E-Commerce Sites
For many people, search engine optimization (SEO) may seem a straightforward and simple process, but in practice, there are hundreds of factors that must be taken care of in order to see conversions. That’s why I always recommend people to hire a professional eCommerce digital marketing agency for the best results.
The SEO process is much more complicated for e-commerce sites. All the basic principles still apply. You must be publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign. Here are some of the essential eCommerce SEO strategies.
1. Encourage User Reviews
User reviews are a great way to provide social proof of your product. It is like a word-of-mouth marketing on your website. The reviews on the product page are a great deciding factor for many online buyers.
From the SEO perspective, Google loves fresh and unique content. Adding reviews on the product pages is a great way to increase the length of the content. User reviews from buyers also help potential buyers to understand the quality of your products.
2. Create Easy Site Navigation
If your site is difficult to navigate then the user might leave your website without performing any action on the website.
The easy to navigate website is not only beneficial for improving user experience but also it helps in getting higher rankings. You need to create a proper sitemap of categories and products to create seamless site navigation.
3. Website Load Time
You have a very shorts span to create a lasting impression in the eyes of the website visitor. If your site is loading too slow then the user switches the tab to your competitor’s site.
That is why it is very important to optimize your site load times by reducing the size of your images. It’s also very important to have high-quality images on your product pages to enhance the conversions, but don’t overdo it. Too many high-quality images with large size on one page can slow down your site, which is deadly for SEO.
If you have a big website and serving multiple locations then consider using the content delivery network (CDN).
4. Internal Links
Internal links are as important as the backlinks of the website. Logically link the internal pages with the use of relevant anchor text. Make sure your landing page is not more than three clicks away from the homepage.
5. Keep Your out-of-stock Pages Running
If some of your products go out of stock then keep the product pages and mention that the item is out of stock. Deleting such pages is not great for SEO.
The number of pages is a ranking factor. You need to index more permanent pages on Google. If there are links built to that product page then it becomes even more valuable. It has a page authority which you must keep.
6. Create Seasonal Categories
If you want to generate more sales in a particular season then you need to create seasonal categories to seek seasonal attention. Seasonal items usually have lower keyword competition, so you can get the most out of your seasonal items, create specific seasonal category pages such as “Summer Sale” or “Best in Fashion 2019.”
7. Add a Community Forum
Adding a forum is another great way to spread word of mouth about your products. The other bonus is the number of pages you get when users create new posts. Always reply to your customers on the forum and help them. It will increase brand loyalty among them.