It’s no secret that SEO is constantly evolving.
What worked yesterday may not work today, and what works today may not work tomorrow.
To stay ahead of the curve, you need to be on the lookout for the latest trends so you can adjust your SEO strategy accordingly.
SEO is constantly changing, which can make it difficult to keep up with the latest trends and best practices. That’s why working with an experienced SEO company is essential. A good SEO consultant can help you stay up to date on the latest trends and ensure that your website is optimized for maximum visibility.
Here are 5 SEO trends that will shape 2023 and beyond:
1. Voice search will become even more popular
Thanks to virtual assistants like Siri, Alexa, and Google Assistant, voice search is already becoming more popular. And it’s only going to become more common in the years to come.
Voice search is becoming increasingly popular, with many people using it to find information on the go. In fact, a recent study found that 41% of adults use voice search at least once a day.
It’s important to use natural language on your website and in your content. This will make it easier for voice search engines to understand what you’re saying and provide accurate results.
2. Visual search will gain traction
Visual search is a relatively new technology that’s gaining popularity. With visual search, users can take a photo of an object and then find similar products online.
This is becoming more and more popular as people use their smartphones to shop. And it’s only going to become more common in the years to come.
3. Mobile-first indexing will become the norm
Mobile-first indexing means that Google will primarily use the mobile version of your website to determine your rankings. This is because more and more people are using their smartphones to access the internet.
The mobile-first indexing SEO statistics are quite interesting. It is reported that more than 60% of all searches are now performed on mobile devices, and this trend is only increasing. This means that if you want your website to be visible in search results, you need to make sure it is optimised for mobile devices.
There are a few things you can do to make sure your website is ready for mobile-first indexing. First, check to see if your website is already using a responsive design. This means that the website will automatically adjust to fit any screen size, making it viewable on all devices. If your website is not responsive, you will need to update it as soon as possible.
So if you want your website to rank well, you need to make sure that your mobile site is up to par.
4. Structured data will become more important
Schema markup is code (usually HTML) that is added to a web page to improve the way search engines read and understand the content on that page.
Schema markup can help search engines understand the meaning of certain elements on a page, and it can also help them return more relevant results to users.
According to Search Engine Land, adding schema markup to your website can result in an increase in organic traffic of up to 30%.
And according to Moz, pages with schema markup are twice as likely to appear in Google’s rich results.
Rich snippets can help your click-through rate, so it’s important to use structured data on your website.
5. Artificial intelligence will play a bigger role in SEO
Artificial intelligence (AI) is already being used by Google to help determine rankings. And as AI technology improves, it will play an even bigger role in SEO.
AI can help Google better understand the content on your website. It can also help identify spammy websites and low-quality content.
So if you want to stay ahead of the SEO curve, you need to be on the lookout for these trends. Keep them in mind as you adjust your SEO strategy in the years to come.
Looking at the current landscape of SEO, it’s clear that the industry is always changing and evolving. In order to stay ahead of the curve, it’s important to keep up with the latest trends.
By following the tips outlined in this article, you’ll be able to stay on top of the latest SEO trends and ensure that your website is always ranking high in the search engines.