When you are thinking about marketing for your business, the more exposure you have online the better. If potential customers are more exposed to your branding, then your business will become more familiar to them. The problem with this strategy is that it can be expensive to maintain this visibility. However, there are ways that you can stay visible online that don’t actually cost much. Listing your business in an online local niche directory is one way that you can advertise for minimal cost.
There are also a number of other reasons why listing in an online local niche directory is a good idea and some of these are listed below.
1. It Gives Greater Visibility
When people are more familiar with your brand, then they are more likely to interact with your business. If your business starts to get talked about more online, then this can be very useful for SEO purposes. If you are on good directory sites, then it can make it easier for people to find you online.
2. It Makes Your Business More Accessible
When a potential customer finds your listing in a directory, then they will also find all the information they need to be able to contact you. This means they are able to make contact with you there and then in the way that they prefer. If your website is listed on the site, then customers can click straight through and this can increase conversions.
3. It Helps To Develop Your Brand
In order to develop your brand, you need to be found in the places where customers will be looking. This ensures that you stay visible which is essential when you want to raise awareness of your business. There are more people than you probably realize that use directories when they are looking for a particular service and you don’t want to miss out on this potential customer base. The best directories to use are those that are highly ranked on the search engines for the services that you provide. For instance, if you are providing fencing services, search for fencing services in your area and see who shows up on the first page. The directories that show up on the first page are probably worth getting listed in. These directories will likely be getting people searching for your service who can then find you listed on the directory and contact you for your goods or services.
4. Customers Can Get Hold of Your Details Easily
A local niche directory listing is the perfect place to give customers all the details that they need about your business. As well as contact details you can also include information about the products and services that you offer. Some directories also allow customers to leave reviews about businesses they have used which is a good opportunity for you to highlight what sets your business apart from others.
5. It Is a Very Cost Effective Method
Many directories allow you to list your business for a small fee. The only other investment you will need to make is the time that it takes to get all your information on the site. This means that if you get any new business from this listing it will mean you have an excellent return on investment.
If you decide that you want to add your business to a local niche directory, then this can usually be set up in less than an hour. After this, you will be able to start enjoying the benefits that have been described above.
6. Great for SEO
Getting listed in niche local directories usually means that you will have your business name, address and phone number (aka NAP) listed. Having your NAP listed on relevant local niche directories helps your website and/or google my business listing get found in the search engines. If you also have a link back from the relevant niche directory this can also help your search rankings. Each link is like a recommendation for your website, but not all recommendations are equal (a recommendation from your mum may not hold the same weight as a recommendation from the president). The directory must be relevant to your service to provide maximum benefit, the search engines know what the directory is about and if it is relevant to your site and/or google my business listing. So if you are a tradesperson you could get listed on the My Tradie Finder directory, if you are a builder you could get listed on Local Builders or if you are a mortgage broker you could get listed here.
So what are you waiting for? Get listed on a local niche directory now, you don’t even need a website for it to benefit your business. If you do have a website even better it can help your website but also you can get new customers from multiple sources.
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